• Annika Fernando

#LovedClothesLast

We at PR are continuously looking for ways to improve our footprint and work

with people who are sensitive, responsible and share our values. We also promote

a conscious buying process considering quality and a lasting nature and discourage impulsive shopping - This World Environment Day we celebrate the inspiring stories of our designers who make a difference.


Image Courtesy, Rice & Carry


We want customers to go home and love their purchases more, not go home and regret or think twice.

All our labels are independent and produce small quantities, slower.

PR labels champion responsible practices with initiatives focusing on four pillars of focus,

Artisans Our designers champion traditional artisanal processes.

  • Batik by Sonali Dharmawardena and labels La Pard and TSS96 in store

  • Dumbara weaving by KT Brown

  • Beeralu Lace by Kûr & Couth

  • Jewellery by Papillon du thé, 1948, Pinks Design

Artisans promote cultural sustainability, authenticity and often social change. Garments by these designers bring the wearer and the viewer closer to the hands that made them and closer to the culture they were created within.


Artisan textiles touch a chord within people; the garments created are unique, soulful products which tell a story of provenance, cultural significance and a respect in the art of how they are made.

People & Charity Our labels drive positive change for the people in their supply chains and some take it further with charitable causes.

Are the people who make your clothes acknowledged? Are they paid and treated fairly. If you are paying more for your garment, is it because the person who stitched it is paid more? With small independent labels, the person who stitched your garment is closer to home.


For most of our young designers, their stitching is outsourced to a small workshop, very few are able to employ their own team just yet, some have a small workshop and know & acknowledge every person and even less produce in the sample room of a larger factory, purely because their quantities are so small. Even if produced in a factory, Sri Lanka stands out as a reliable source that pays fair wages to its workers.

And then there are those who take this a step further...

  • I Was a Sari empowers women artisans and trains and employs only under-privileged women to produce all product.

  • Rice & Carry is a social enterprise based on the East Coast of Sri Lanka and a guaranteed member of the World Fair Trade Organisation.

  • 1948 Ceylon Doll is an expansion on Shobana Cooke’s jewellery label 1948 and focuses on empowering Sri Lankan women and children through yoga and wellness workshops, story circles and holistic healthcare clinics. Ceylon Doll supports artisans of 1948, a label that combines tradition and natural materials to create one-of-a-kind pieces.


Image Courtesy, I Was A Sari & KÛR

Materials

Designers seek to reduce the impact of collections through conscious material and dye selection. Those who stand out, labels who recycle materials like Rice & Carry, I Was A Sari & Chamar

  • ANUK, an established label by Samaadhi Weerasinghe. Samaadhi works with a dyeing plant who recycles their water, to create her vibrant colours in her collection. Early in her label’s growth she started the #NoWaste collections utilizing her ‘scraps’ to make unique one-off works of art. The label launched Anuk Neutral earlier this year utiising eco-friendly Tencel.

  • Couth works with natural fabrics and all colours are created using natural dyes in all collections.

  • Maus Organic uses 100% organic cotton in it’s range of comfortwear. The label recently launched a washing powder promoting the preserving of chemical-free nature of product by natural, chemical-free washing powder that’s environmentally friendly too.

Our creative community is collectively working towards a better future for the planet. Discover more inspiring designers who are minimizing their impact on the environment through our curation of labels championing responsible practices, with initiatives focusing on people, materials, artisans and charity.


With love,

Annika

41 Horton Place, Colombo 7, Sri lanka
T  (+94)112699921 / (+94)763177100
E  shop@pr.lk

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